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National Championship Excitement is Electric for Ideal
A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade.
A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade.
Consumers' physical relationships and communications are bound to the digital world — and your brand experiences must be too.
Some of the most innovative and surprising creative work is delivered in the form of spirits marketing campaigns.
From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.
It's a busy time of year, so we have collected the top articles for you to catch up on.
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others.
PepsiCo Senior Director of Sports Marketing Justin Toman on strategy, goals and playing ball with a beloved rookie.
Even though NASCAR fans are close to 40% women, NASCAR sponsors are noticeably light on any brands or products that specifically target females.
Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put in place two years ago and why the drone activation worked.