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In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail "partners." In the not-too-distant

Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail

Okay, you've got the Web site up. If you're ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying

Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the

Scoring in-store requires more planning and cooperation than ever before. Unless you've got Produce Man on your side.A well-executed in-store promotion

Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers - including

In the age of consolidation, it's often hard to keep track of retailers without the proverbial scorecard. Here's a rundown of the chains and regional

For federal employees, Washington DC's summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a

Convergence - I'm tired of the whole trendy idea. We're all waiting around watching "convergence" happening, and I suppose it is. Television and www.com.

Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers