Channel | Events

Yes, it's true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the

Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars' Christmas radio campaign, the first consumer spots

COLUMBUS, OH - Giving new meaning to the term "rise and shine," Aurora Foods launched the "Breakfast Over America" balloon tour. It features a 30-foot

Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded

Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in

The only thing harder than trying to sum up 1997's sampling programs in a single story is trying to put a value on the category. Programs can range from

Hartford and New Haven supermarkets are big on service and specialty departments. Seventy percent of stores in the area have prepared-food departments,

BOULDER, CO - Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food's Tang