POP Radio Buys SmartSource Radio
In-store radio network POP Radio has acquired the SmartSource Radio network from News America Marketing. With the acquisition, POP Radio will broadcast
In-store radio network POP Radio has acquired the SmartSource Radio network from News America Marketing. With the acquisition, POP Radio will broadcast
Amazon.com next month begins selling sampling space in its U.S. packages. Starting Nov. 17, advertisers can put samples or inserts in as many as 2.5 million
McDonald's Corp. today launches Best Chance Monopoly with electronics retailer Best Buy as partner for the four-week game. Prizes include cash ($50 to
The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players
McNeil Nutritionals woos coffee-drinkers in six cities with on-pack samples of Splenda sweetener. A month-long sampling effort through coffeehouses in
As part of its partnership with The Learning Channel, Home Depot will launch a co-branded direct mail campaign with mail pieces themed to television programming.
ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia's and Claire's Boutiques may return. The tour is part
McDonald's Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign "I'm lovin' it." Big Mac gets a presence at Hawk's 29-city Boom
Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast
Elite Sampling and Promotion has entered into an agreement with SpaWish, a spa gift certificate company, to distribute product samples to consumers of