Channel | Events

Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,

Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions

COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST Active Marketing GroupYouth Sports TournamentsEndurance Events/RacesFitness Walks/FestivalsPark

NEW YORK—TENNIS Magazine held its third-annual Grand Slam event Friday, an unofficial party to kick off the U.S. Open, and turned Grand Central Terminal's Vanderbilt Hall into an all-day tennis festival and sampling station. Sponsors include ...

FLUSHING MEADOWS, NY—Tennis star and Nike pitch-person Serena Williams showed off the new tennis attire she designed for Nike at a pair of events that led up to the U.S. Open. Williams' new line of on-the-court wear was unveiled at Niketown on Friday, ...

Gold medal winners Michael Phelps and two teammates begin a month-long tour today sponsored by Disney. Phelps will be joined by Lenny Krayzelburg and Ian Crocker at Walt Disney World Resort in Florida where the tour begins. The three will meet and swim ...

SBC is educating tennis fans about its all-for-one services this week with a mobile display unit at the Pilot Pen Tennis tournament held at Yale University. SBC's 53-foot trailer allows consumers to try out segments of its bundled services, including ...

Targeting both its English- and Spanish-speaking consumers, Taco Bell has taken it to the road this month touting its late night hours and exclusive new Mountain Dew Baja Blast beverage. Taco Bell's bilingual Beetles are hitting the streets During the ...

In support of Fox's hit show Quintuplets, the five stars will travel to local malls to meet and interact with fans. Fox's Quintuplets embark on a mall tour In each city, Quintuplets fans will have the opportunity to meet the show's co-stars: Jake ...

NEW HAVEN, CT—Michelob and VERB are making a presence at the Pilot Pen tennis tournament under way this week at Yale University. Presenting tournament sponsor Michelob ULTRA is making the rounds with its beer truck. The Anheuser-Busch brand is rewarding ...