A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather's Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD ...
Even before Janet Jackson's infamous "wardrobe malfunction," the National Football League had decided to make its entertainment events more football oriented, starting with this season's NFL Opening Kickoff special. The league said it would control all ...
Representatives were at the ready at organic-oriented supermarkets this month, handing out thousands of samples of Silk live!, a new soy smoothie by Silk. Consumers at Wild Oats and Whole Foods markets around the country will get to taste the new ...
Dunkin' Donuts is sponsoring the 2004 Duff Challenge, amateur one-day, two-player regional events, underway at more than 80 public golf courses across the United States. The events are open to any amateur player with a handicap index between 7.0 and ...
Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million ...
Procter & Gamble tucks in with a $50 million campaign—including a New York City pajama party and national sampling—to launch Tide with a touch of Downy. P&G will feature pajama designer Karen Neuburger as spokesperson in promos breaking next month. P&G ...
Tyson Foods hypes protein in a $75 million marketing campaign themed Powered by Tyson.
Canadian Club Whisky is reviving a promotion next month that will have consumers searching for hidden cases of the spirits, a quest that ends with an all-expense paid trip to the company's distillery in Canada and a pocket full of cash. The hunt begins ...
Tennis Magazine has attracted five new sponsors to its U.S. Open kickoff event held later this month in New York City. Balance Bars, Celebrex, Chrysler, Fidelity Investments and 7-UP PLUS will join Evian and Michelob Ultra as primary sponsors of the ...
Warner Bros.' Kids WB! last week kicked off a five-city theme park tour to showcase its fall line-up of shows. The Kids WB! Crash the Backlot Tour travels to Six Flags parks with a screening room to preview new shows, including The Batman; a sound ...
