Southland McDonald's restaurants and the American Youth Soccer Organization (AYSO) have entered into a long-term partnership to encourage children to live balanced and active lives. The partnership was announced during the kick-off ceremonies Sept. 4 at ...
Hewlett-Packard is on the road touting its new digital entertainment initiative featuring the Apple iPod +HP music player. Three tricked-out Cadillac Escalades will participate in more than 500 You Rock HP Tour events throughout North America until Dec. ...
To promote the national launch next week of its daytime series, Ambush Makeover, Twentieth Television has refashioned an RV into a VIP-style beauty salon. The 33-foot rig is complete with three makeover stations, a lounge area fitted with ...
Ameriquest Mortgage Co. has agreed to be the presenting sponsor of the National Football League's NFL Opening Kickoff celebration this month. The event, being held Sept. 9 in Foxboro, MA and Jacksonville, FL, is the first official sponsorship for ...
It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.
Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,
CONTINUING A FIVE-YEAR EFFORT to get kids active, VERB, the federally funded multimedia youth campaign, is hitting the road to engage tweens physically
Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los
The National Football League, along with numerous top name brands, will hold an interactive festival in Boston this month to promote its 2004 NFL Opening Kickoff. The NFL Kickoff Football Festival, to be held Sept. 4-6, aims to bring the thrill of the ...
VH1 will be rolling around the streets of Los Angeles in a replica of the Partridge Family bus this September to promote its upcoming series In Search of the Partridge Family. The bus will be making stops in Los Angeles from Sept. 3-5 to promote the ...
