Channel | Events

Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called

In celebration of its 100th birthday, Loews Cineplex Entertainment Corp. next month is rolling out the red carpet with events and discounts. On Nov. 6, the final round of the Ultimate Film Fan contest will be held in New York City, where a grand-prize ...

Kimberly-Clark has partnered with Wal-Mart Stores and publisher Meredith Corp. to promote Huggies Convertible diaper-pants. In-store and print offers court moms The Fit 'n Fun program targets moms of children 12 months to three years—the prime ...

Microsoft Corp. brings window-shopping to soccer moms with a 30-city tour touting Windows' new Media PC. Microsoft drives home Media PC sampling The WoW: The Windows on Wheels Experience shows how the Media PC simultaneously controls all household ...

Victoria's Secret is handing out free tickets to college students to the first two episodes of the second season of The O.C. Team Pink, or Victoria's Secret brand ambassadors, from 19 colleges across the country will give away the tickets at their local ...

It's officially flu season. Walgreen Co. today begins its Walgreens Wellness Tour, offering free health screenings. Next best thing to a house call The tour—a first for the drugstore chain—will hit 45 markets with nine sponsors and a portable lab that ...

Magic Johnson is out and about with a new campaign touting his new line of footwear, apparel and accessories, Magic 32. The campaign, which is aimed at 16-30+ year-old consumers, includes peer-to-peer distribution of promotion products, in-store ...

Six major brands have signed as marketing partners of the NBA China Games 2004. Customers purchasing a NBA China Games Combo Meal at McDonald's locations in China get a poster like the one above McDonald's, Budweiser, The Coca-Cola Co., Eastman Kodak ...

Nissan Motor Corp., USA is positioning its 2005 Maximas in live street scenes that will create an effect of an urban meltdown, causing nearby objects such as street lamps, trash cans and parking meters to appear to melt and droop. The company said the ...

Domino's Pizza pulled double-duty in New York City yesterday with a one-day, one-market blitz to support the national launch Doublemelt Pizza. Oct. 11 was officially dubbed "Domino's Pizza Double Day" by Manhattan Borough President C. Virginia Fields. ...