Channel | Events

Free, take one. Who doesn't love those freebies picked up at the grocery store, event or in the mail? But if marketers don't properly educate consumers

Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Total 2004 spending wasn't the 15% to 20% jump that

U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including

BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

Volkswagen of America and Walt Disney Pictures will hit the road in May with the Disney live-action character Herbie, a VW Beetle with a mind of its own, in a grassroots effort to help promote the upcoming motion picture Herbie Fully Loaded. Volkswagen ...

Even before its 20th anniversary in art licensing, Mary Engelbreit Studios is celebrating another important milestone -- reaching more than $1 billion in lifetime sales at the retail level. Mary Engelbreit illustrated greeting cards The brand, which ...

PowerBar has signed on as a partner with the NBA's Rhythm 'n Rims mobile tour to promote its new energy bar, PowerBar Triple Threat. It is the first time the packaged product has tied in with a national sports league. PowerBar Triple Threat is teaming ...

To introduce its Dentyne Ice Vanilla Chill, the first vanilla-flavored pellet gum in its product lineup, Dentyne is inviting consumers to it "Live It Loud with Dentyne" music experience set to tour 20 cities nationwide beginning next month. Concert ...

Coca-Cola is set to launch a multi-mall event with Simon Brand Ventures that taps one of TV's hottest shows, American Idol, and some of its stars.        Huff                 London     Highlighting the event will be live performances from American ...

Days before it hits the airwaves, NBC is already getting a jump-start creating buzz around its new comedy series, The Office, via the Internet and a designated online community. NBC and MySpace.com give viewers a sneak peak at The Office American Style ...