Channel | Events

About 1,000 health clubs are gearing up for a first-quarter 2006 sampling campaign.

Coors Brewing Co. has extended its deal with the National Football League, protecting its position as the "Official Beer Sponsor" through the 2010 season. Coors current $240 million four-year deal ends after this season. News reports said that ...

National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station's Vanderbilt Hall, showcasing the magazine's single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today ...

Ten seconds or less. That's the amount of time Levi Strauss says it will take to find the perfect-fitting pair of jeans as part of a 12-market tour showcasing its new electronic body measurement system. The Levi's brand is taking the new system, the ...

First-hand experience of a product can dramatically impact a consumer's purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO

ESPN Deportes is giving Latino sports fans in the U.S. 10 million reasons and then some to tune in to its cable TV and radio networks and read its magazine.

A display of sparkling new cars parked in the aisles of the local shopping mall is nothing new. But Cadillac is putting a fresh spin on an old idea by

JVC Company of America has rolled out a nationwide mobile marketing campaign aimed at educating both its dealers and consumers on the finer points of its latest tech products. Running through October, The JVC Perfect Experience Road Tour 2005, consists ...

Big name brands, including Sony Electronics, Geek Squad, Nintendo and Audiovox, are targeting college campuses as part of a 24-city tour to showcase the latest in technology and gadgets. The 2005 TechKnowOverLoad Tour, sponsored by the Consumer ...

Hostess, the maker of Ding Dongs and Sno Balls, is testing a new line of sweet treats targeting Hispanics. The debut of Las Delicias de Hostess is supported by major sampling campaigns at community events in San Diego, Dallas and Phoenix; the three test ...