Channel | Events

Malibu Rum Contests Search for Best Holiday Costume

'Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year's supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at ...

King Kong Invades New York City

|  by Chief Marketer Staff

Just eight days before the national release of King Kong, a 6,000-pound gorilla (a statue, that is) took over New York City's Times Square Monday to generate excitement for the film's debut. Universal Pictures took center stage at Military ...

A Few Good Toys

|  by Chief Marketer Staff

While the good troops at the Salvation Army are the greatest beneficiaries of America's holiday cheer, another military branch does quite well this time

Brewing a Caffeine Buzz

|  by Chief Marketer Staff

When Dunkin Donuts wants to make a statement about its brand and signature coffee, the company thinks big. Six-to 10-feet-tall to be exact. To bill itself

Branding Convenience

|  by Chief Marketer Staff

Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for

The Beauty of Baileys

Sandra Mitchell, the owner of Divinity Salon and Day Spa in Philadelphia, didn't like the look of the blue and white tile that blanketed her salon. So

Old Spice Finds its ‘High Endurance’ Guy

|  by Chief Marketer Staff

Old Spice spent the summer searching for the perfect "high endurance" guy to represent its High Endurance Body Wash. After hundreds of auditions by baseball fans via a partnership with Fox Sports Net, they finally found their man. He's 23-year-old Lamar ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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