Sports Illustrated For Kids is teaming up with Team Championships International to kick off a yearlong effort that will bring together 750 soccer teams and 4,500 players to attract new subscribers. The three-day 2006 Kick-it 3-on-3 Soccer Shootout Tour ...
Just in time for New Year's resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers.
Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of ...
Fisher-Price celebrates the Hispanic holiday El Dia de los Reyes Magos ("Three Kings Day") with a limited-edition toy set and promotions throughout the Southwest. Fisher-Price marks the Jan. 6 holiday— Latino tradition that celebrates the arrival of the ...
Linens 'n Things has set a Jan. 30 special shareholder meeting to vote on the $1.3 billion sale of the company. Shareholders will be asked to approve the retailer chain's sale to a new, unnamed company controlled by Apollo Management, for $28 a share. ...
In 1932, the grandfather of country music, Jimmie Rogers, mournfully sang in Gambling Polka Dot Blues of taking on the big rollers in town and losing it all. His musical descendants, however
A first-time tour manager reflects on the good, the bad and the armadillos
Olay skin care is enticing consumers to try its products by offering a free bottle of Total Effects 7x Facial Moisturizer in exchange for a used department
This year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns
Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar's brand
