Channel | Events

U.K. grocer Tesco is coming to the U.S. next year with a chain of convenience stores on the West Coast.

Pizza Hut breaks new ground today with a national radio promotion and sampling blitz.

Coca-Cola has signed former Olympic gold medalist and speedskater Bonnie Blair as its newest spokesperson to kick off its 2006 Live It! program to help encourage more schools to sign up for the initiative.

McDonald's is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product.

For the first time, Best Western International is rolling out its popular travel card in retail stores.

Brown & Cole grocery stores has ceased its rewards card program amid consumer feedback that customers no longer want to carry so many loyalty cards.

JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars.

Verizon Wireless made marketing history last night with the first-ever live concert on the corner of Hollywood and Vine in Los Angeles.

In days a flame will be lit in Turin, Italy, and the XX Olympic Winter Games will officially be under way. For marketers, this quadrennial occurrence is a golden opportunity to associate their brands with these new Olympians. While not everyone can afford the multimillion-dollar price tag that comes with an official Olympic sponsorship, companies…

Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.