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B2B Event Pivots: How Facebook and IBM Converted Global Conferences
How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.
How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.
Companies should examine their martech stacks in order to determine potential cost savings.
Peruse Event Marketer's 2020 Ex Awards list, an annual recognition program for experiential marketing.
How the security software company created a live event with energy--despite the remote viewership.
Online spirits community Flaviar and WhistlePig whiskey create an interactive, virtual blending experience.
Payment provider Klarna launched a virtual drag brunch series to help support the drag community during COVID-19.
Airbnb stepped up its virtual engagement by converting its live experiences platform into an online portal.
How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.
How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.
Esports and gaming tournaments are continuing online. Here's how one brand pivoted to esports marketing.