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AR Still Challenging for Marketers: Survey
Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found.
Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found.
The MTA has taken a stand on just how far it will go with the types of ads and content it shares with its millions of daily riders.
What’s in a name? As the U.K.'s Waterstones learned, turns out a lot if you’re looking to create a memorable brand.
As summer shines on the horizon, Kool-Aid Man is making his case on social media for a new product, Kool-Aid Sparklers.
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.
Dixie reaches out to get kids to brush properly with a fun and engaging mobile game.
Add wholesale insurance broker and underwriting manager Burns & Wilcox to the list of companies sinking a hole in one with B2B sports sponsorships.
SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos
Derek Detenber on its PGA Tour partnership, marketing to men and how its plans to move forward.
The American auto racing company bills the series as the “first esports competition created to attract and identify young talent."