Channel | Engagement

Mailer Groups Laud Presidential Commission on USPS

|  by Chief Marketer Staff

Most observers applauded President Bush's creation of a commission to explore the U.S. Postal Service's mission and operations. But some news reports suggested that the plan was merely a disguised call for privatization of the USPS, distressing at least one mailer group.

Prosperous Journey

|  by Chief Marketer Staff

Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog

Catalog Q&A

|  by Chief Marketer Staff

Q. Somebody told me that you can't send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking

Bar Games

|  by Chief Marketer Staff

Anheuser-Busch has a new bar buddy: Microsoft Corp. The two collaborate on an on-premise campaign that brings Xbox games to bars and clubs with Budweiser.

Who is Laurie Cairns?

|  by Chief Marketer Staff

Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

Slowly but Surely

|  by Chief Marketer Staff

Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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