Channel | Engagement

The summer concert season is beckoning, but before you slap your brand's name on that tour bus, listen up to seven tips from true roadies agency marketers

Want to reach young women concerned about their health? Forget MTV

Break out the leftover eggnogit's that special time of year everyone looks forward to: the annual post-holiday Pushing the Envelope catalog overview.

When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000

Did you hear the one about the copywriter who created hilarious direct mail packages? If you said no, don't feel left out of the loop. Humor is one of

You'd never know that mail volume is down from looking at my overflowing mailbox, which can be packed with more than 20 catalogs a day. There's just no

By now, direct marketers should have heard the fantastic news about the Office of Management and Budget's recalculation of the U.S. Postal Service's Civil

AARP is going after the Hispanic senior market with a mid-seven-figure initiative. This year, 4 million of AARP's 130 million direct mail solicitations

Most observers applauded President Bush's creation of a commission to explore the U.S. Postal Service's mission and operations. But some news reports

The U.S. Postal Service and two of its largest employee unions, the American Postal Workers Union and the National Postal Mail Handlers Union, have reached tentative agreement on a two year contract.