Channel | Engagement

A provider of office forms to the automotive industry has garnered a 17% conversion rate with a lead-generation mailing featuring a sweepstakes. The mailing,

Britney Spears is no longer the choice of a new generation. Beyonce Knowles of the R&B group Destiny's Child and co-star of this summer's Austin Powers

A direct mail lettershop and its production manager bilked the U.S. Postal Service out of millions of dollars by falsifying reports and using them to

Despite being 10 times more costly than e-mail, Gold Points Rewards plans to send out 50,000 postal mail pieces each month during 2003 at a cost of roughly

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

The summer concert season is beckoning, but before you slap your brand's name on that tour bus, listen up to seven tips from true roadies agency marketers

Want to reach young women concerned about their health? Forget MTV

Break out the leftover eggnogit's that special time of year everyone looks forward to: the annual post-holiday Pushing the Envelope catalog overview.

When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000

Did you hear the one about the copywriter who created hilarious direct mail packages? If you said no, don't feel left out of the loop. Humor is one of