Channel | Engagement

Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount

Hispanics, now the largest minority in the United States, are being targeted in a major push by Bookspan for its Spanish-language book club Mosaico. The

Striking a deal for a collar hedge contract can protect catalog companies against fluctuating paper prices. Lillian Vernon Corp. signed such an agreement

This past holiday season, as many as 25 catalogs hit my mailbox daily. The mailman acknowledged that the local post office simply couldn't keep up with

For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You're short on field staffers,

It was one of those desperate client missions that many of us face: ad budget is near zero, but still needs to reach impossible sales targets. Care to

When the beer-of-the-month- club craze began to wane a few years ago, a husband-and-wife team with a taste for the finer things in life decided to sell

Femail Creations has mailed 500,000 copies of its Valentine's Day catalog, one of five drops it will make this year, for a total of 3 million pieces.