Channel | Engagement

In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden's Cracker Jack introduced a line of limited-edition, mini-baseball

Geerlings & Wade Inc. has returned to prospecting in 2003 after two years of mailing mostly to existing customers. The firm, a direct marketer of wine

Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association

The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You're short on field staffers,

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

There was a time when the term direct marketing was virtually synonymous with what others called direct mail marketing. Over the past two decades, the

IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president

Concepting: Matching creative to clients' needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter

The Tampa Bay Buccaneers may have dominated on the field, but it was H&R Block that won the Super Bowl with an ad spot starring everyone's favorite tax