Channel | Engagement

Cingular Wireless Targets High Schoolers

|  by Chief Marketer Staff

Appealing to teens, Cingular Wireless has tied in with Universal Music Group artist Busted. The band is already hot on the European music charts and about to make its debut in the states. Schools across the country will compete for a private concert by ...

Black & Decker Teams With Boomer Esiason

|  by Chief Marketer Staff

Black & Decker will let consumers match wits with former NFL quarterback Boomer Esiason is an online sweepstakes designed to promote the toolmaker's new line of laser tools. Black & Decker's Beat Boomer contest starts Sept. 14 at www.blackanddecker.com. ...

Kohl’s Premieres Radio Disney Apparel for Girls

|  by Chief Marketer Staff

Radio Disney apparel is hitting the shelves of Kohl's Department Stores just in time for back-to-school. A Kohl's shopping sweepstakes kicks off the new line of tween threads this month. One Radio Disney listener and his or her family will have the ...

The Partridge Family Bus Rolls into Los Angeles

|  by Chief Marketer Staff

VH1 will be rolling around the streets of Los Angeles in a replica of the Partridge Family bus this September to promote its upcoming series In Search of the Partridge Family. The bus will be making stops in Los Angeles from Sept. 3-5 to promote the ...

PROMO MAGAZINE’S 2005 SAMPLING CHART

COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST Active Marketing GroupYouth Sports TournamentsEndurance Events/RacesFitness Walks/FestivalsPark

College Try

|  by Chief Marketer Staff

Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,

Reeling Them In

Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions

Reeling Them In

|  by Chief Marketer Staff

Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Recently, the venerable general merchandise cataloger Lillian Vernon unveiled two prominent changes in its flagship book, with a redesigned logo and altered dimensions. In a recent 12" x 9" jumbo package, the Admiral Nimitz Foundation asks for support of the National Museum of the Pacific War to honor the heroism and sacrifice of the many…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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