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Sales and Marketing Pros Need Stronger Relationships: Report
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.
Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting.
The Brady Center to Prevent Gun Violence, the Ad Council and Droga5 introduced today the End Family Fire campaign.
Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.
The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.
Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments.
A local campaign teaches kids about bullying through fun activities and discussions.
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
A multigenerational workforce has its pros and cons, but most respondents to a new survey say it's a good thing.
Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.