Channel | Engagement

The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.

How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.

In the age of #MeToo, not all marketing has aged well. Case in point, a recently unearthed corporate video of Doctor Who’s Jon Pertwee from 1981.

Chipotle CMO Chris Brandt on how the brand made an amazing comeback after a food crisis began to cripple the company in 2015.

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.

Want to improve your email marketing program? Get input from your entire organization.

Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.

Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.