Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
Channel | Engagement
SXSW 2023 Photo Gallery: 18 Brand Experiences
Explore 18 brand activations that were on the ground at SXSW 2023.
LG’s March Madness ‘Game 4 Good’ Series Elevates Athletes’ Conversations on Mental Health
Our conversation with LG about its Game 4 Good series, the broader “Love the Game” platform and how the brand is tapping new channels to spread the word.
How Tetley Created a Zen-Like Pop-Up to Launch its ‘Live Tea’ Product Line
How Tetley Tea created a moment of Zen amid chaos.
Brands on Fire: White Claw Marketing VP on Connecting to Consumers at SXSW
We caught up with White Claw at SXSW to discuss the strategy behind the brand's Shore Club experiential platform.
Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages
We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.
2023 Market Like a Mother Honorees Revealed
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
13 Experiential Brand Activations on the Ground at Super Bowl 57
A roundup of brand experiences at the Super Bowl from Anheuser-Busch, Barstool Sports, Hendrick’s Gin, Subway, Marriott and others.
Marketers on Fire: State Farm CMO Kristyn Cook
We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.
How Automotive Brands Leveraged Tech to Boost Engagement at CES
Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.
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