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Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
A roundup of hot takes and trends within the experiential marketing industry, from ibotta’s cash showers to Fabletics’ Fab Daddy mascot.
A roundup of hot takes and trends within the experiential marketing industry, from ibotta’s cash showers to Fabletics’ Fab Daddy mascot.
Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.
Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.
Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.
Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.
15 brand activations from the Super Bowl in Las Vegas last month—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.
We spoke with H&R Block's Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.
Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?
Podcasts are an increasingly valuable messaging tool for companies looking to reach target audiences. Here's how marketing and communications professionals are tapping the medium to elevate their brands.
Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman's Global Chair of Edelman Business Marketing, about its key takeaways.