What the ‘Barbie’ Movie Taught Influencer Marketing About Authenticity
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
Three strategies to keep in mind when scaling a mission-driven business through partnerships.
State Farm's Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
A tour of stand out event marketing strategies at the annual INBOUND conference.
SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.
Fresh tactics to ensure your B2B messaging reaches your prospects.
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
The panel of judges for the 2023 Chief Marketer PRO Awards has been unveiled.
Click here to view the 2023 winners!