Use Message Maps To Monitor Your Social Presence
To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map
To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map
Nineteen years ago, The New Yorker published the classic "On the Internet, nobody knows you're a dog" cartoon. That thought holds a bit of wisdom for small businesses with much larger
JKY by Jockey debuts "It's Time to Change Your Underwear" campaign at Target stores, using insights about who buys it (women) and how.
2012 PRO Award Finalist: Agent X for Symantec and the "Consumer Cybercrime Index Launch" promotion.
The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don't actually hunt. So MillerCoors sent them looking for hunter-orange cans in stores and created packaging that could display the cans as trophies.
2012 PRO Award Finalist: United States Tennis Association for USTA and the "SmashZone Mobile Tour."
To draw consumers' attention to 7-Eleven's coffee, Integer created a promotion around "The Drips," annoying people you don't want to see before your first cup of coffee.
2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project and the "Believe in Heroes Campaign" Best Cause-based Promotion.
Infinity Marketing was charged with breaking through the noise around the launch of HP's Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following--all while making it the most talked about product launch and event campaign of the CES show.
McDonald's took their top-ranked french fry product and linked the question "You want fries with that?" to just about any good thing customers could imagine in life.