Channel | Engagement

Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free!

Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.

This article examines the top brands in the coffee category and why their rank in Brand Key's Customer Loyalty Index has shifted.

You’re positive your brand needs a strong mobile presence. But what you’re less sure of is where your time, energy and money should be concentrated.

Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC

The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.

Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.

Krispy Kreme is the latest brand to find itself in hot water after launching a promotion that didn't sit well with consumers.

Wheat Thins has a new ad campaign out that is making a splash, not only for its creative, but also from how the idea for the campaign came about.

For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.