Channel | Engagement

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.

Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.

Here’s some interesting examples of companies using virtual reality as a marketing tool.

Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.

To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.

Vine is where stars are born, bringing in views and engagement that brands can only dream of. Here's tips to turn your branded content into a Vine star.

Absolut Elyx is making a run at Grey Goose with an immersive, ultra-exclusive experience staged in part of the CEO's massive loft apartment in NYC.