![International promotions](https://chiefmarketer.com/wp-content/uploads/2015/09/Internationallaws300x200-160x125.jpg)
What Marketers Should Know About International Promotions
If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe.
If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe.
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.
A round-up of notable ideas and quotes from Content Marketing World, featuring Marriott, Jay Baer, Rust-Oleum, Scotts Miracle-Gro and more
Having great B2B content isn’t enough. To make it work, you need to understand the patterns of how prospects engage with your content marketing.
Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds.
This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.
These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.