Channel | Engagement

Millennials are the darlings of many marketers, but don't forget about Baby Boomers. They're a powerful, mega group that is wealthy and influential.

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.

Looking for some last minute ideas to make your holiday marketing sparkle? Check out our round-up of holiday marketing coverage.

Coca-Cola's Leonardo O’Grad shares not only how and why crowdsourcing is so effective, but how the brands marketing strategy has changed.

At this critical time for retailers, it's never too late to power up these five ways to get the growing demographic of makers in the door or online.

In an effort to market to wealthy New Yorkers, Neiman Marcus is showing off a handful of its fantasy Christmas Book gifts in an upscale mall.

Disruptive marketing is a way to stand out and to prevent entrepreneurs from moving into your space and putting you out of business at breakneck speed.

Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.

Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.