Channel | Engagement

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.

To make a successful piece of social media content you need to accomplish just three simple, interrelated objectives.

Dos Equis introduced a new, younger "Most Interesting Man in the World" who will be more adventurous to engage Millennials.

For brands, Pay Your Selfie lets them monetize selfies in an everyday way

The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.

If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.

This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.

As part of its Heineken Cities campaign, the brand is in a crowd-sourcing partnership to raise money to restore the historic Miami Marine Stadium.

Victoria's secret (Un) Dress Code is making some customers angry, but the truth is wearing underwear as outerwear is already a trend.