Channel | Engagement

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.

Catch up on the most widely read articles from July.

For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.

Amazon Home is bringing shoppable content to its millions of users via a video series starring YouTube influencers getting home makeovers.

There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.

Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.

Is the 6-second ad the new "it" marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.

Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.

A June campaign by Vagisil, The Vagina Challenge, was to encourage a conversation about women's health, but it didn't exactly turn out that way.