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March B2B & Martech Madness: Our 10 Most Popular Stories
Wondering which B2B and martech stories readers thought were the cat’s meow last month? Check out the 10 most popular stories on ChiefMarketer.com for March 2018.
Wondering which B2B and martech stories readers thought were the cat’s meow last month? Check out the 10 most popular stories on ChiefMarketer.com for March 2018.
A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it.
The campaign will run for a year under the “Pepsi Generations” banner and kicks off with a TV spot featuring a storyline close to home: the Bronx.
How four brands are marketing to the “It” Gen Z demographic.
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.
CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO.
A new study has revealed the profile of the CMO, or CMO-equivalent, at each of the ANA's 747 client-side marketer company members.
Heineken pulled a new TV spot this week after offending untold numbers of people.
The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.
The Forbes Communications Council gives us ideas to increase brand awareness in unexpected ways.