Engage & Convert
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Acquisition
Brisk Iced Tea Designs “Pineapple” Sneakers for Sweepstakes
Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers.
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Acquisition
Influencer Marketing Benefits, Challenges, Facts: Infographic
This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.
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Acquisition
Owners of Hostess Twinkies Pitch to a New, Young Audience
Metropoulos & Co. took Pabst Blue Ribbon beer on a turnaround and made a killing. Now, it is looking to do the same with an iconic brand: Hostess Twinkies.
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Acquisition
Bud Light Flip Flops on Equal Pay
Bud Light tries to bathe in the halo of taking a stand on paying women as much as men. But then, InBev refuses to talk about equality among its own female employees,
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Acquisition
Brand USA’s CMO on Marketing American Tourism
Tom Garzilli, CMO of Brand USA, shares what it’s like to market the brand with a spend of about $140 million.
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Acquisition
Olympic Amendment Opens Door for Big and Small Brands
A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes
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Acquisition
Kellogg Opens Cereal Bar in New York City
Kellogg is opening its first restaurant on Friday in NYC called Kellogg’s NYC.
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Acquisition
NFL + Cirque Du Soleil: Does it Make Sense?
The NFL Times Square experience is set to open in 2017. Cirque du Soleil will use its entertainment wizardry to stage the experience.
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Acquisition
Ideas to Steal from Killer Social Media Campaigns
So here you have a bunch of ideas to steal from killer social media campaigns from brands like L’Oréal, IHOP, Baileys Irish Cream, Valspar and Holiday Inn.
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Acquisition
Gwyneth Paltrow, in Her Own Words, on Goop: Video
Gwyneth Paltrow, filmed at Cannes Lions, shares her branding strategy for her lifestyle site goop.