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Ant-Man and the Wasp Drive Hyundai Cross-Promotion
Hyundai is hoping for a heroic lift from "Ant-Man and the Wasp" with product placement to promote the 2019 Veloster hatchback.
Hyundai is hoping for a heroic lift from "Ant-Man and the Wasp" with product placement to promote the 2019 Veloster hatchback.
Want to prevent your one-time branding moments from becoming flashes in the pan? Try on these three techniques that continuously put your product top of mind.
Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.
Kellogg has kicked off a slew of promotions tied to the wild ride of the upcoming Jurassic World: Fallen Kingdom.
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era." Here's a wrap up of on the speakers, the discussion and the ideas shared.
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.
Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
Coke joined in this week's historic summit between U.S. President Donald Trump and North Korea's Kim Jong Un using social media and a digital billboard.