How Mila Kunis Put Jim Beam Back in the Game
It wasn’t that long ago that that Jim Beam struggled with declining sales. That all changed with the "Move History" motto and "movement marketing."
It wasn’t that long ago that that Jim Beam struggled with declining sales. That all changed with the "Move History" motto and "movement marketing."
Lindsay Ulrey, director global experiential marketing and partnerships at American Express, shares the brand's AR journey.
So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.
Still struggling to recover from a 2015 food-safety crisis, Chipolte is turning the page with a big campaign to win back customers.
Sharp Electronics is partnering with dealers around the country to help them market to local audiences with search, direct mail and other tactics.
Since the start of the 2018 NFL season, Bud Light has promised Browns fans that with a win, free beer would flow across the city.
The two have joined the student activism around the Valentine's Day shootings that took the lives of 17 people.
A new agency and a new campaign, Voices, give a fresh start to the pizza maker after the ousting of its longtime founder and frontman John Schnatter .
Sounds like a great idea, but when too many people lined up to get tattooed, Domino's pulled the plug.
The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.