![Karen Jones](https://chiefmarketer.com/wp-content/uploads/2019/03/ryd7109-160x125.png)
Ryder System’s CMO on Driving Technology’s Transformation
Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.
Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.
Sneaker brand Sketchers, as brands will do, has taken advantage of Nike’s recent bad luck.
Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.
With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change…
Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping up a number of firsts around the wild March basketball season.
Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.
A new study has found that many marketers still struggle when it comes to listening for the signals that matter about customer behavior in the omni-channel landscape.
From keeping it simple, to tapping live events, 13 experts on Forbes Agency Council shares some advice.
Games, memes, short-form videos and plenty of interactive content added a successful sequel to Redbox’s digital marketing.
Events, like "Race for the Cure" celebrate survivors, but leave a subtle message that breast cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.