Engage & Convert
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Acquisition
Hoagies Anyone? Dietz & Watson Opens Pop-Up
Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four
decades. Next month it celebrates by throwing a three-month party for its neighbors. -
Acquisition
Hosting a Pop-up Shop? Here’s your Checklist for Success
Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.
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Acquisition
Carlsberg Turns its “Probably Not the Best Beer” Promise on its Head
Carlsberg’s “probably” not the best beer in the world strategy confused customers
and sales fell. It has a rebrew and an inspiring story to tell. -
Acquisition
Stoli Pours on the Events and Loyal LGBTQ Consumers Imbibe
Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka’s decades long strategy
to authentically, not only market to LGBTQ people, but to earn their loyalty and trust. -
Acquisition
NAD Recommends Ad Claims from Influencer Platform Ahalogy be Discontinued
As interest in influencer marketing skyrockets, so too does the
competition for clients by influencer marketing platforms. -
Acquisition
Jack Daniel’s AR App Unlocks Experience Even on Tiny Airplane Bottles
The 10-minute Jack Daniel’s AR journey gives users an engaging
experience rich with stories and visuals. -
Social
6 Tips for Choosing the Right B2B Influencer
If your brand is in the market for a B2B influencer, you probably can’t afford
a big celebrity. But chances are, you don’t need one anyway. -
Acquisition
Macy’s Reimagines Stores as if Scrolling Through Instagram
The STORY at Macy’s experience includes big brands like MAC Cosmetics,
Crayola and Levi’s Kids that will stage events and experiences. -
Acquisition
Understanding and Marketing to the Modern LGBTQ Community
Conversations around inclusivity and diversity has had a major impact on marketers, not only on how
they connect with the LGBTQ community, but internally on how they treat LGBTQ employees. -
Acquisition
L.L.Bean and Washington Post on Why Integrating Departments Made Sense
L.L.Bean’s Kathryn Burke Pratt and WSJ CMO Miki King talk about
“how and why centralizing their teams was so important.