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Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.
Less than 30 percent of plastic bottles get recycled in the U.S. Poland Spring is trying to help with a new social campaign.
Here are three practical tips for how B2B marketers can drive leads, conversion rates, and bottom-line growth.
Take these three steps when bringing your brand into the physical realm, and you’ll have a better shot at capturing and holding your audience’s attention.
In support of a new esports sponsorship deal, Pringles has released 115 million cans across Europe with codes to win an exclusive Legacy skin.
To better understand why the CMO lifespan is so short compared to others in the c-suite, Engage Talent conducted research that may provide some clues.
Fifty passes will be up for grabs on Thursday for $500 each. Don't delay. There's only a 30-minute window to purchase one.
Need a little summer reading? In case you missed them, here's a lineup of our most widely read stories from July.
After pausing marketing for the film “The Hunt,” the studio has canceled plans to release the thriller following a series of mass shootings.
Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids back to school this fall with a handwritten note on the packaging.