Channel | Engage & Convert

Coke is measuring happiness this summer through "Happiness Meters" that rise when Londoners tweet about Coke or tweet positive thoughts.

This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!

Pampers new branded video has really struck a chord with consumers for its focus on human truth. It has more than 6 million views so far.

Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.

Using targeting alone is a missed opportunity when it comes to engaging with users--personalization is the key to connecting with the right audience at the right time.

Taking a page from Taylor Swift, here's 5 marketing lessons you can apply to your own brand and solid takeaways to go with each one.

Millennials have their own ideas of travel accommodations. Marriott has some insights and is testing unique concepts to attract this market segment.

An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.

Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here's 5 strategies for sampling success.