Channel | Engage & Convert

Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?

Straight from the home office, here's the top 10 reasons you need to be at B2B LeadsCon.

LinkedIn’s VP, Global Sales/Marketing, Penry Price, says Millennials frighten marketers. He offers suggestions and information about this "mythical" group.

Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.

YouTube Influencers can be an important part of the marketing mix. Here's six tips to help you find and put them to work successfully.

Sarah Gorvitz, brand director of Stoli, shares details on the definition of content marketing, advertising that doesn’t appear as advertising, metrics and more.

Aspiring to play a specific role in the customer’s mind is, or should be, a focus for brands. But what role should they play? Hero? Mentor?

Here you’ll find three “thought-starters” to consider as the latest in disruptive marketing. The ideas come from Keurig, Progressive, JC Penney and others.

No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products. Here's 7 best practices.

With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.