Channel | Engage & Convert

Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.

Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.

Lowes is targeting Millennials with Vine videos that it transformed into window displays for its new New York City location.

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.

Corona's “O' Tannenpalm” holiday beach spot has been running for 25 years. Here's the story behind it, including interviews with the spot's creator.

Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling.

Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.

Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.

Retailers have more tools than ever to reinvent the shopping experience. Here's three tactics to help as the holiday rush approaches.

The Unilever Foundry program is experimenting with startups as a way to market its brands in the enterprising nature that a startup would.