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eBay’s Head of Global Growth, Jody Ford, on its Social Shrewdness
eBay boasts about its social media marketing shrewdness, marketing across 15 different channels, but it also plays in niche social channels like We Heart it and Kik.
eBay boasts about its social media marketing shrewdness, marketing across 15 different channels, but it also plays in niche social channels like We Heart it and Kik.
Pepsi hopes to ignite a worldwide conversation this summer with its PepsiMoji campaign and the hashtag #SayItWithPepsi.
The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.
Arby's CMO Rob Lynch has been focused on differentiating the brand, clarifying the brand purpose and moving beyond being known for only one thing, beef.
Nicholas Guastaferro, Absolut director of marketing in the U.S., credits the Absolut Nights campaign with the success and plans to keep the momentum going.
Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.
MINI's new campaign "Defy Labels" takes on stereotypes, including the ones it hears like "chick car" and "frivolous fun."
What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.
The Gap-owned retailer, Athleta, has joined dozens of mainstream brands celebrating girls’ strength and confidence with the Athleta "Power of She" campaign.
Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M's 75th Anniversary celebration.