Channel | Email

When email marketers consider clearing dead weight off their house file, the best approach is look at the list segment by segment.

Infogroup's Dan M. Babb discusses the opportunities email appending offers direct marketers.

An email from Old Navy this weekend with tiered sale pricing created both immediacy and engagement for the brand's subscriber base.

New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.

Video adds a personal, powerful dimension to marketing emails, engaging viewers by showing them benefits rather than just telling them. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%.

Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.

How'd you celebrate President's Day? Why, probably in the way our forefathers intended: Shopping!

Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.

ForeSee Results

Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.