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Music fans may not have heard of Shelby Lynne before she took the Grammy Award for best new artist in 2001 unless they were married women with children

The Humane Society of the United States (HSUS) has started a direct response advertising effort to raise $1 million annually over three years to stop

American Express Publishing has improved the renewal rate for its Skyguide business traveler program by adding an online component. Roughly 10,000 people

Kraft Foods had a problem only a couple of years ago: the flatline growth that affected most packaged goods marketers. But the proposed solution a permission-based

The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:

Michael Mayor, president of NetCreations, wants direct marketers to agree on what opt-in e-mail really is. Mayor, who is chairman of the e-mail committee

Sure, it's easy to get people to come to the show. But getting them to buy a ticket is another story. Chet Van Wert, strategic marketing director for

Personnel Decisions International, a human resources consulting firm, sought an innovative way to market a new Web-based product that measures change

America Online, Microsoft and Yahoo plan to jointly develop a system to defeat spam. The three leading providers of e-mail accounts said on Sunday that

What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it's not because the base list price has changed