Channel | Email

PartyLite, a firm that sells candles through a vast network of women, has found a way to reach out to both buyers and sellers: An e-mail newsletter. The

As the popular media chatters about Can Spam not making e-mail inboxes any thinner, e-mail marketers are telling a different story. Can Spam has turned

When it comes to breaking through to your customers' e-mail inbox, it's getting to be less about what you say and more about how you say it. The spam

At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette the sixth radically different design since the line

The California anti-spam law has made e-mail marketers frantic. Others are banking on the fact that a federal spam bill will pass before the state law,

Besieged by anti-spam laws and rising consumer mistrust, e-mail marketers and list professionals say that despite it all, prospecting isn't dead. Several

As vice president of outbound marketing solutions for San Francisco-based CNET Networks, Markus Mullarkey oversees tens of millions of retention e-mail

Kraft Foods Inc. is using a series of e-mail newsletters to create a dialogue with customers and get them thinking about cooking. The packaged goods conglomerate

The U.S. Senate, after months of jawboning, passed the first federal anti-spam bill last month by a 97-0 vote. The Can-Spam Act criminalizes some spam

Three interactive trade groups, taking a tougher line than the Direct Marketing Association, have agreed that marketers must obtain permission before