Stupid Lawsuit Watch: This Nuisance Needs a Job
For what has to be one of the most ridiculous lawsuits in the history of e-mail marketing, look no further than one brought in the state of Washington against e-mail marketer Virtumundo.
For what has to be one of the most ridiculous lawsuits in the history of e-mail marketing, look no further than one brought in the state of Washington against e-mail marketer Virtumundo.
One of my favorite hobbies is communicating with Nigerian advance-fee 419 scammers. The reason: I like wasting as much of their time as possible. After all, as long as they
E-mail marketing still apparently has a long way to go in terms of integration and analysis.
Direct marketers will make online activities a big priority in 2007, according to a survey by Chicago-based marketing software maker Alterian.
Epsilon
A rare public hearing has been set for the long-running battle between Spam Arrest and Hormel Foods Corp.
Deliverability firm Return Path and e-mail service provider e-Dialog are expected today to unveil a joint project aimed at tackling deliverability issues in Europe, the Middle East and Africa.
Wireless e-mail accounts will grow from 12 million in 2006 to 199 million in 2010, representing an annual growth rate of 103% during the next four years, according to the Radicati Group.
Deliverability consultancy Pivotal Veracity is calling for e-mail marketers to take a five-question survey on volume, frequency, open and click rates.
There’s a lot you can predict with respect to overall responsiveness, spam complaints, and unsubscribe and abandonment rates based on e-mail address.