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E360 Back in Court, Suing Comcast

|  by Chief Marketer Staff

E360 Insight CEO Dave Linhardt, the e-mail marketer who is waging a well-publicized legal battle against anti-spam blacklisting concern Spamhaus, has filed suit against Comcast, this newsletter has learned.

Best Letter to the Editor Ever

|  by Chief Marketer Staff

Sure, we trade hacks don’t get paid a whole lot of money, but we are rewarded handsomely with great intellectual give and take. As a result, money is a secondary consideration.

AOTA Endorses Enhanced Security Scheme

|  by Chief Marketer Staff

The Authentication and Online Trust Alliance announced today it is endorsing so-called Extended Validation SSL certificates, a security scheme the group says will help validate Web site owner identities and protect consumers from online fraud.

Privacy Witch Hunt Goes After Sears

|  by Chief Marketer Staff

Sears last week became the latest business to come under fire from privacy advocates. The charge: The retailer failed to adequately disclose to consumers that joining its My SHC Community would result in tracking software being installed on their computers.

Spam Filters Work: FTC

|  by Chief Marketer Staff

Amid a string of grossly self-serving reports from Internet security firms that the vast majority of e-mail traffic is spam comes a little-noticed report from the Federal Trade Commission claiming that ISPs

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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