All Mail REVUE
Direct mail doesn't get Tony Awards, nor does it get caricatured and hung on the wall of Sardi's. But it has become an integral component in making a
Direct mail doesn't get Tony Awards, nor does it get caricatured and hung on the wall of Sardi's. But it has become an integral component in making a
When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.
I've written in this space before about all the nifty, neat, sometimes useful but often downright odd stuff one brings back from conferences.Look around
Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built
Back to the 50's, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer
One thing's for sure: The new postmaster general has a sense of humor."I originally thought this was an early rate implementation gala," quipped William
When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that
A brutal question: When was the last time national advertising for automobiles caused you to take any positive action other than stifling a yawn? Or scratching
Two new catalogs raise the question of authenticity and pretentiousness in marketing-and not a moment too soon. What with the Catalog Conference in Boston
Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating