NEW LISTS
Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:
Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:
This December McGraw-Hill will publish the third edition of David Shepard Associates' "The New Direct Marketing." Over the next few issues we'll offer
Jay Gondelman, the Chicago Association of Direct Marketing's interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According
Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression
There's a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to
Eight-year-old retailer Audio Adventures began direct sales this spring, renting (and selling) mostly through a Web site, www.audioadventures.com.The
We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.
For many utilities, it doesn't matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept
CARD DECKS ARE making a comeback. We went through a period in which almost nobody was mailing card decks. Now they're reanimating themselves.But unlike
Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.